Saturday, November 30, 2013
Telenovelas as a public health message
I have taken away a lot from this class. We all have. But one of the biggest things that I have observed was how much Telenovelas can change peoples' lives. For example, we saw in class several examples of Telenovelas that force people to "make moves." What I mean by that is cause people to want to react. For example, the Telenovela we watched about the woman that had breast cancer. We talked about how there was most likely a huge increase in the amount of women that decided to get checked. I don't know about you, but that kinda made me think that I needed to make an appointment. I decided to look for another example of a telenovela that has done this.
I came across a recent article about the Telenovela "Encrucijada: Sin Salud No Hay Nada," which means "Crossroads: Without Health, There Is Nothing." The article is titled, "Telenovelas Provide Platform for Public Health Messages." The main character Alicia has colon cancer and realizes that her whole life is going to change forever and she is going to lose aspects of her life. But the whole show was filled with actual public health messages like regulatory doctor's appointments, catching cancer at the early stages, etc.
Dr. Michael Rodriguez of UCLA states that,"these telenovelas are happening every day, so there's an opportunity to have numerous messages heard frequently, by different players, over a period of time." And that, he said, "translates into behavior changes." Do we agree with this? Do y'all feel like you do things that characters do in a show? How big of an impact do actors or actresses have on your actions in your life? This was just another example of something that I have taken away from this class. Telenovelas can really change someone's life.