Here in the US, the Hispanic population continues to grow year after year and this influence has become apparent in almost every aspect of our lives. Where as before the majority of Hispanics here identified more as immigrants to the US, now we see an increase in a population that has grown up here yet they still identify with their Hispanic roots.
As an Advertising major, I've learned all about the millennials generation, our generation, and the new trends on how to reach this specific audience. Of course, our generation is much more digital and social media has become extremely important. Getting out attention has become harder that ever before and the industry is working hard to come up with innovative ways to reach this unique millennial generation. Yes, in fact the millennial generation is extremely unique, not just in the way they consume media, but in the demographics too. Right now, there are a few new channels that are trying to cater to this audience: fusion, el rey, and pivot just to name a few. The goal of most of these new TV networks? To reach English-speaking millennials of diverse backgrounds. Fusion, for example, is a joint venture between ABC and Univision trying to reach millennials through news, pop culture, and entertainment for English-speaking millennials, particularly those of Hispanic backgrounds.
You might be wondering what all this has to do with telenovelas, and well, I believe that the US market has a lot more telenovela influence in its future! It is already apparent just by the fact that telenovelas in Telemundo and Univision have won ratings on some nights even surpassing big networks like ABC and NBC. I could go on for a while because this is a topic I am extremely passionate about, but I'll just stop here. It will be interesting to see these new TV channels evolve, and see how this unique millennial audience will consume and react to these innovative ventures trying to get our attention in any way that they can.
Here is a video about Fusion from Noticias Univision (the channel launched already!):