My consumption project team decided to focus on a very specific theme as we did our research so that we could really focus and dive deep into a telenovela. We chose to analyze La Tempestad as a model for our study of why telenovelas rosas capture the attention of the audience and draw them in so quickly within the first 15 episodes.
I honestly had no idea what to expect from a telenovela considering I had only seen clips of them in my childhood when my Colombian grandmother would babysit me and my cousins. At that point in life I had no idea what was happening. So honestly, I didn't know what to expect.
I chose La Tempestad pretty randomly without even knowing was a "telenovela rosa" meant. I began watching the show and was captivated by the main protagonist Ximena Navarrete simply because she was so beautiful and I was curious how and why she would end up falling in love with the long haired, hispanic Brad Pitt, William Levy. At the beginning I was not sold on the long hair, but honestly by the 3rd episode his hair didn't even matter anymore....Captain Damian Fabre was a rockstar in my books.
So why are people so captivated by the traditional love story? Why are these telenovelas successful every time? How do people stand watching a telenovela when they know exactly how it is going to end?
Honestly I feel that the answer is very simple in analyzing the human heart and our need to love and be loved. Because we were created in this way, it makes perfect sense that majority of people would enjoy watching a love story when you know everything is going to work out in the end. No matter what obstacles the characters face, I don't have a shadow of a doubt that Marina and Damian will end up together in the end.
I believe that we watch these stories because this is the hope for everyone in life. We all want love to prevail. We all want to end up with a beautiful story. We long for this love story to have adventure and obstacles that our love will always overcome. It is the typical desire of every human heart to enjoy and experience they type of love that we see in telenovelas rosas.
So why are telenovelas rosas so popular and why will they always be successful? Simply because the human heart was created to enjoy a beautiful love story and when we see these telenovelas they can give us hope that that type of love still exists :)